Be or Become an "Press and communication" employee

Journalist, Writer, Public Relations Executive , PR Communicator,...

The world has and is witnessing a rather heavy shift in communication technology and media, hence, people calling this the “communication age” is only fitting, from journalism to peace talks, everything entails communication. With the advent of globalization, the entire world has become accessible; people can work and communicate remotely and this has completely advanced communication technology with the help of the internet.
Communication comes from the Latin word ‘communicatio’, which means sharing; hence, the transfer of information from one entity to the other is communication. In the corporate structure good communication is important to all industries – aiding the selling of products to the public, maintaining solid work relationships with investors, clients, and customers and ensuring everyone within and outside the business are operating on the same frequency.
Journalism, too, in some sense of the word, is a sort of communication. The process of gathering, compiling, creating, and presenting news and information is journalism and it is also the product of these activities. The purpose and principles of Journalism are what distinguish it from other forms of communication and it must maintain its ideals because of the impact it has on people’s lives. Journalism also helps you to understand the general state of affairs in a country/society. Historically, the more democratic a state, the more news, and information are available at people’s disposal. News is often interesting and entertaining but its utmost duty is to inform the uninformed and provide citizens with the information they need to understand and navigate their opinions and hence lives better.
Advertising is the most interactive medium of communication. The advertising industry in itself is an ocean of opportunities. It provides a scope to everyone from Thinkers, Copywriters, Researchers, Brand Consultants, Designers, etc.
Mass communication is the route to many industries such as Alternate media, Photojournalism, Photography, Radio Jockeying, and many others.
Skills Required for Communication-
  • To communicate effectively/ tailor a message to a specific audience.
  • Strategic thinking and planning
  • Critical thinking about the idea
  • Data Analysis
  • Strategic Communication Planning Skills
  • Digital Media Strategies
  • Writing Skills
  • Accuracy
  • Curiosity
  • Objectivity
  • Storytelling
Journalists usually work in the newspaper, television, radio and magazine companies and are asked to report on local, national and international happenings through media channels. People with an interest in journalism may want to consider a career in press and communications. Because careers in communication are so diverse, it helps to have access to a wide range of courses that help people to specialize. 
Many people with a Bachelor's degree in Press and Communication Studies work in a variety of media industries like:
  1. Newspapers
  2. Television
  3. Radio
  4. Magazines
  5. Blogs
People working in journalism generally prefer a bachelor's degree in journalism or a bachelor's degree in journalism and mass communication. Digital media is the right way to go, whether you are in business, government sector, education sector, public policy, media or other areas of the industry. With the growth of technology and audience change, a few more roles appear and this expanding field takes the limelight. A degree in communication or journalism will help you in many ways, like:
  1. It’ll help you improve your Writing Skills
  2. It’ll help you improve your Verbal Communication Skills
  3. It’ll open up opportunities for you to focus on radio, television, and digital communications
  4. It’ll help you to develop the skills to design, create and manage all types of digital media, focusing on layout and design.      
The study of communication formalizes a discipline that can be applied to almost all important areas of employment. Communication focuses on language and tools, but also on ‘how’ people interact with each other. Good communicators are articulate and persuasive, and it is estimated that 75% of a person's day is spent communicating in some way.            
A Master of Digital Media may include courses in content creation and editing, and students in the program may also take courses in which digital media innovation is very useful. The focus on the digital platform often means that people take a variety of courses to prepare them for their work. According to a recent study, social media specialists are an important part of the media industry, which is associated with high earning potential. 
These positions can lead to many more jobs filled by well-oiled Journalist teams, such as in areas like:
  1. Career In Business-
With communications, leading in any business organization, a communications degree is the best possible way to enter the business world. Regardless of what product or service the business sells, a strong communicator is needed by everyone. If you want a career in this field, you must develop strong Writing and Verbal communication and presentation skills along with the knowledge of how business is done across all sectors. These can range from small - to medium - companies, to large companies etc.
  1. Career In Media-
Media jobs with a press and communications degree are huge – as you’d think since the important goals of the media sector are to exchange information and provide entertainment. If you’re interested in getting involved with film production, magazine and newspaper journalism or online channels; you can consider a career in media. All media sectors require graduates with tight communication skills and the ability to write in a relevant and engaging way.
The media sector is a very competitive industry, and you will rarely be hired by a big media corporation such as the BBC straight after graduation. Work experience is essential for those who are interested in entering the media world. You must consider getting internship experience or get involved in student media productions while still studying to increase your chances of getting a similar position post-graduation. Those who are interested in journalism should also build a portfolio of their journalistic work.
Positions in this job sector –
  • Journalist
  • Writer
  • TV presenter
  • Public Relations Executive
  • PR Communicator (employed in media and non-media organisations)


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